Wharf42 is delighted to have secured Zespri as a major sponsor at Techweek’s headline agritech conference, ’10 billion mouths’.

Over the past few weeks, we have been speaking with their Mount Maunganui-based team about the content of their sponsored break-out session, ‘Building a high value, global premium brand’. We have been blown away by their commitment to bring global thought leaders to the ASB Baypark Arena to provide truly inspirational insights into this subject.

Zespri

Looking forward to tasting the different varieties at the Zespri Expo stand

Professor David Hughes is Emeritus Professor of Food Marketing at Imperial College London, and Visiting Professor at the Royal Agricultural University, U.K. He is a much sought-after speaker at international conferences and seminars on global food industry issues, particularly consumer and retail trends. Around the globe, he works with food and beverage supply chain companies – including farm input, growers, manufacturers and ingredient companies, retailers and food service firms – to assist them in management training, strategy and Board level decision-making.

David is going to talk about ‘what is a HVPGFB today and what’s it going to be in future’? He will provide examples from around the world.

David will be joined at the breakout session by Melanie Auld, Global Marketing Manager at Zespri International and Louise Beard, a director at FORWARD Insight & strategy. They will talk about knowing your consumer inside and out and provide multiple brand examples.

Following these presentations, there will be the opportunity for Q&A with the audience.

Wharf42 & Techweek are delighted that Zespri have come on-board as a major conference sponsor. They are a fantastic example of a New Zealand entity that has developed a high value, premium brand in key target markets across the globe.

This breakout session is just one of three that will be taking place between 1.30pm – 2.45pm on Wednesday 23 May. Delegates are able to choose which breakout session they want to attend when they register for a ticket. The other two breakout sessions are:

·         Customer insights that are changing the world

·         How to use the art of storytelling to connect with your global customers

If you haven’t yet reserved your ticket for the ’10 billion mouths’ conference, we recommend you do so. The evening’s formal launch dinner for Agritech New Zealand at Mills Reef Winery is already sold out. Tickets for the conference are selling fast.

As the co-organiser of the ’10 billion mouths’ conference, Wharf42 can offer its readers a 15% discount on the published ticket price of $295, by entering the Promotion code TW18Partner  when purchasing tickets at https://techweek.co.nz/whats-on/2018/10-billion-mouths-39/ This provides admission to all the sessions, including the three break-outs, the full day’s catering and the after conference Networking Reception.

The team at Wharf42 very much looks forward to meeting you at the ASB Baypark Arena in Tauranga on Wednesday 23 May.