On 21 July 2020, Ministers Phil Twyford and Damien O’Connor formally launched the Agritech Industry Transformation Plan (ITP) at Zespri’s head office in Tauranga. In his May budget, Finance Minister Grant Robertson had announced that $11.4M of funding had been allocated to support the delivery and implementation of the Plan. It was an awesome moment.

Time then to go back to 23 May 2018. This was the day, also in Tauranga, that Agritech New Zealand was launched. Wharf42 had just hosted one of Techweek 2018’s headline events at the ASB Arena – ‘10 billion mouths’. A large number of international agritech thought leaders joined Jacqui and myself at Mills Reef Winery to celebrate the launch. It was another awesome moment.

The two years since the launch of Agritech New Zealand have been pretty momentous. Our vision for a connected and impactful agritech ecosystem has come together. Today, Agritech New Zealand has over 140 members, representing New Zealand’s key agritech stakeholder groups; industry, research, government and support players, including banks, consultancies and investors.

In our current role with Agritech New Zealand, Wharf42 heads up the organisation’s Global Alliances. With closed borders and overseas travel a distant memory for many of our agritech businesses, maintaining offshore channels is more important than ever. Leveraging and increasing our global networks and reaching out to key international players underlines Wharf42’s current GTM strategy.

To learn more about Agritech New Zealand, visit the website at