Leveraging the Australian Agritech Ecosystem Opportunity – Join this Virtual Session at the BOMA NZ Ag Summit

Leveraging the Australian Agritech Ecosystem Opportunity – Join this Virtual Session at the BOMA NZ Ag Summit

Wharf42 is delighted to be moderating this virtual session at E Tipu 2021: The Boma NZ Agri Summit at 1.50pm (NZT) on Tuesday 11 May.

Over the past three years, through my various roles at Agritech New Zealand, the Australia New Zealand Agritech Council and most recently, the Australian Agritech Association, I have been a very strong advocate for building an active and effective trans-Tasman collaborative agritech framework. The region provides an exciting global hub for agri-focused scientific research, a thriving agritech sector and increasing pools of investor capital. As both countries open up a mutual quarantine travel bubble, the rest of the world is looking closely at developments in our corner of the world. Building on that interest, learning more about the Australian agritech landscape and promoting the trans-Tasman region as a leading global agritech hub is front and centre for this virtual session.

I’m being joined by four great Australian panelists:

  • Andrew Coppin is the Chair, Australian Agritech Association. Andrew is also the Chair and Managing Director of Farmbot Monitoring Solutions, a rapidly growing early stage agritech company that focuses on remote water monitoring, controls and data.
  • John Harvey is Managing Director of AgiFutures Australia, a Rural Research & Development Corporation. I’ve been honoured to sit on two AgriFutures Australia steering committees; evokeAG & growAG.
  • Professor Owen Atkin is Director of CEAT; the Centre for Entrepreneurial Agri-Technology. The Centre is a joint collaboration between the Australian National University & CSIRO, creating an agritech innovation precinct at the University campus in Canberra.
  • Dr Penny Schultz runs a family cattle and sheep operation at Field in South Australia’s Coorong region and is Chair of Limestone Coast Landscape. Penny is the immediate past Vice President of Livestock SA and Chair of the SA Cattle Industry Fund Board.

The panel brings together industry, research and government. It’s this unique combination which reflects New Zealand’s own collaborative model, best illustrated during the development of New Zealand’s Agritech Industry Transformation Plan.

During this virtual session, I’ll be seeking to get a better understanding of the current Australian agritech landscape and hopefully identify some of the opportunities to scale up increased trans-Tasman collaboration. As the world looks at us for post-COVID inspiration, I believe that this session will uncover some of the amazing opportunities that lie ahead.

To join the session, you can purchase a ticket (for the entire 2-day virtual event) at https://etipu.boma.global/attend

I hope you can join us on the 11th.

We are Hiring! GroundUp.earth is seeking a motivated Digital Marketing Lead

We are Hiring! GroundUp.earth is seeking a motivated Digital Marketing Lead

At GroundUp.Earth, we’re on a mission to address the major global agrifood challenges being created by climate change.

GroundUp.Earth is delivering the collaborative problem solving platform that enables global agribusinesses, agritech startups, researchers, governments and investors to collectively engage to reduce greenhouse gas emissions.

The GroundUp.Earth platform enables these key stakeholders to:

  • Engage with a global community of innovation thinkers
  • Ideate & Identify Game Changing Technology Opportunities
  • Deliver Solutions that Address the Cause & the Impact of Climate Change

 The Platform:

The platform has been developed to enable a global community of innovative thinkers to collect, refine, review and then implement ideas to deliver products and services that address the existential challenge posed by climate change.

Who we are looking for:

GroundUp.Earth thinks big and is developing the global agrifood sector platform and community to make a real difference. We are looking for these same values and this same drive in our Digital Marketing Lead. Aligning those values and that drive are key requirements for the successful candidate.

This role will be strategic – you’ll be establishing the digital marketing strategy and working closely with the leadership team to shape the future of the GroundUp.Earth brand. It will also be tactical, where you will be optimising our digital marketing campaigns, managing the marketing budget as well as preparing forecasts and reports.

Key Responsibilities:

  • Managing the GroundUp.Earth community platform
  • Owning and developing the GroundUp.Earth brand and brand assets.
  • Establishing a scalable marketing funnel by engaging and connecting with our global partners, campaign sponsors and the GroundUp.Earth community to meet agreed KPIs.
  • Coordinating marketing strategies with our global partners and campaign sponsors
  • Analysing market trends and preparing forecasts.
  • Preparing and presenting monthly & quarterly reports to senior management.

Key Requirements:

  • 4+ years of digital marketing experience.
  • Bachelor’s degree in marketing, finance, business administration, or similar.
  • Extensive knowledge of marketing strategies, channels, and branding.
  • Strong leadership, communication, and collaboration abilities.
  • Exceptional analytical and problem-solving skills.
  • Strong time management and organisational abilities.

If you meet these requirements and have the values and drive to help combat the impact of climate change on the global agrifood sector, please forward your CV and covering note to peter@wharf42.co.nz

Wharf42 Limited will not accept applications or contact from any staffing agency, placement service or professional recruiter for this vacancy (“Agency”). 

 To apply for this vacancy you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

growAG, the Australian agrifood innovation research portal, is now live

growAG, the Australian agrifood innovation research portal, is now live

AgriFutures Australia growAG portal has gone live today at www.growag.com

As a member of the growAG steering committee, it’s great to see the hard work that has been undertaken by the team at AgriFutures over the past 18 months, finally come to fruition. The portal provides global agribusinesses, researchers, innovators and investors with a detailed view of the extensive agricultural research being undertaken by the 15 Australian RDCs (Rural Research & Development Corporations).

As a platform that provides external parties with unrivaled access to real-time commercial and collaborative research opportunity, I believe that growAG has hit the mark. For me, the experience has provided an invaluable opportunity to gain both an understanding and an insight into the Australian agrifood research and innovation landscape.

For everyone involved in this project, the next few months will demonstrate just how effective this model is for providing commercialisation input into the research process. If you want to learn more about growAG and the opportunity it is creating, check out the short video below:



The Introduction to COP26 and the GroundUp.earth Launch Webinar is now online

The Introduction to COP26 and the GroundUp.earth Launch Webinar is now online

On Thursday, I was joined by Dr. Victoria Hatton, COP26 Pacific Climate Change Advisor and Rob Ward, co-founder & CEO of UK-based ForwardFood.Tech as we announced the launch of the GroundUp.earth platform. CREDIT: Screen grab above taken by Victoria at Eden Park, Auckland, during the webinar. It’s the closest I will ever get to the playing surface!

GroundUp.earth is being designed to enable agribusinesses, agritech startups, researchers, governments and investors to collaborate globally to address some of the key climate and sustainability challenges facing farmers and growers today….and tomorrow.

If you or your organisation are working in the agrifood tech space and want to engage with partners around the world, then you can register your interest today, free of charge, at our landing page at www.groundup.earth.

To learn more about the platform and its potential impact on climate change, we strongly urge you to view the webinar below. And please…. register your interest!


Introducing GroundUp.Earth – the problem solving platform for Farming and the Food Industry

Introducing GroundUp.Earth – the problem solving platform for Farming and the Food Industry

A massive sigh of relief!

It is great that after months of planning, we are finally able to introduce GroundUp.Earth, the problem solving platform for Farming and the Food Industry. The news actually slipped out 30 minutes ago during our COP26 AgriFoodTech Climate Summit webinar. We will be publishing the recorded version of this webinar on our Videos page within the next 24 hours.

During the call, I was able to confirm that the AgriFoodTech Climate Summit in Glasgow in November is not a destination; it’s a milestone. In the next few weeks, we plan, in conjunction with our UK-based partners, ForwardFood.Tech, to launch a global crowd-sourcing platform that will enable researchers, agribusinesses, agritech startups, governments and investors to collectively address and collaborate on solutions designed to combat climate change.

We are currently designing the back-end platform that will drive the initiative. Over the coming weeks, I will be providing insights into just how this development is progressing and increasingly, how you can engage. For the immediate term, we have added a 2 minute Typeform landing page at www.groundup.earth where you can register your interest. Please do so now.

This is, without doubt, the most significant and impact work that Wharf42 has ever undertaken. The global agrifood sector’s contribution to harmful greenhouse gases is immense. So on the flip-side, is the need for the agrifood sector to produce more nutritious, affordable food to feed an ever-increasing global population.

The GroundUp.Earth platform is being designed to help meet both these challenges.

I very much hope you can join us on this journey.